M Cream
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''M Cream'' is a 2014
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
n
Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...
-language
road film A road movie is a film genre in which the main characters leave home on a road trip, typically altering the perspective from their everyday lives. Road movies often depict travel in the hinterlands, with the films exploring the theme of alienatio ...
written and directed by
Agneya Singh Agneya Singh is an Indian filmmaker and screenwriter. He is best known for writing and directing '' M Cream''. Life and career Early life Agneya Singh was born in New Delhi, India on 21 July 1989. After working as a photographer and documenta ...
. It follows the exploits of four rebellious friends who set out on a road trip in pursuit of a mythical drug. The film was screened at the
Rhode Island International Film Festival Flickers' Rhode Island International Film Festival (RIIFF) takes place every year in Providence and Newport, Rhode Island as well as satellite locations throughout the state. History Started in 1997, the Festival is produced by Flickers, the ...
where it received the Grand Prize for Best Feature Film.
PVR Pictures PVR Pictures is the film production and distribution arm of PVR Group, which also owns PVR Cinemas, one of the largest multiplex companies in India. History The company has its origin is Priya Cinema in Vasant Vihar in South Delhi, which was b ...
released ''M Cream'' in theatres across India on July 22, 2016. The worldwide distribution rights were subsequently acquired by
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...
.


Plot

Figs is the typical cynic one finds lurking in the expansive lawns of
Delhi University Delhi University (DU), formally the University of Delhi, is a collegiate university, collegiate Central university (India), central university located in New Delhi, India. It was founded in 1922 by an Act of the Central Legislative Assembly and ...
. Entangled in a web of drugged out delirium, he’s the quintessential rebel. His world is thrown into disarray when his conservative parents begin to chalk out a strategy for his future. Things only become worse when a sudden scarcity of hash deprives Figs of his favourite pastime. Unable to cope with the situation, Figs joins forces with his best friend Maggie on a quest to attain M Cream, a mythical form of hash. They hastily devise a plan to trek to the far reaches of the
Himalayas The Himalayas, or Himalaya (; ; ), is a mountain range in Asia, separating the plains of the Indian subcontinent from the Tibetan Plateau. The range has some of the planet's highest peaks, including the very highest, Mount Everest. Over 100 ...
in pursuit of this goal. Maggie ropes in her boyfriend Niz, who’s purportedly headed to the hills on a photo assignment. Unbeknownst to Figs, the trio is joined by Jay, a close friend of Niz. Chaos ensues as the reckless travelers journey across the Himalayan expanse. The road trip results in a series of unexpected encounters that begin to unravel the myriad realities of rebellion. Difficult choices are made and uncomfortable sides are taken as Figs and the others begin to comprehend the mysterious ways of the world we live in.


Cast

*
Imaad Shah Imaaduddin Shah (also credited as Imaad Shah; born 20 September 1986) is an Indian actor and musician. He is the son of actors Naseeruddin Shah and Ratna Pathak Shah. Early life Imaad was born to actors Naseeruddin Shah and Ratna Pathak on 20 ...
as Figs *
Ira Dubey Ira Dubey is an Indian actress who has appeared on TV, in theatre and in Bollywood films. __TOC__ Biography Dubey was born in Delhi, India, to former senior vice-president of corporate communications in the Tata Group, Ravi Dubey and Lillete ...
as Jay *
Barry John Barry John (born 6 January 1945) is a former Welsh rugby union fly-half who played, during the amateur era of the sport, in the 1960s, and early 1970s. John began his rugby career as a schoolboy playing for his local team Cefneithin RFC befor ...
as Vishnu Das * Auritra Ghosh as Maggie *
Raaghav Chanana Raaghav Chanana is an Indian actor and stage director. Chanana studied Economics at London School of Economics before taking up the acting career. He was cast in Shakespeare's ''Twelfth Night'', directed by Stephen Beresford, and performed fo ...
as Niz *
Tom Alter Thomas Beach Alter (22 June 1950 – 29 September 2017) was an Indian actor. He was best known for his works in Hindi cinema, and Indian theatre. In 2008, he was awarded the Padma Shri by the Government of India. Early life Born in Mussoorie ...
as Mr Bhardwaj *
Lushin Dubey Lushin Dubey is an Indian stage actor and director. She directed, acted and scripted many drama productions for over 20 years. Lushin is also known for her solo plays ''Untitled'' and Pinki Virani's ''Bitter Chocolate'' with theatre director A ...
as Mrs Bhardwaj * Beatrice Ordeix as Marie Sartre


Production


Development

Singh is an alumnus of
NYU Tisch School of the Arts The New York University Tisch School of the Arts (commonly referred to as Tisch) is the performing, cinematic and media arts school of New York University. Founded on August 17, 1965, Tisch is a training ground for artists, scholars of the a ...
. Upon graduation, he returned to India and began conceptualizing the script for ''M Cream'', his first feature film. In conversation with
Indo-Asian News Service Indo-Asian News Service or IANS is a private Indian news agency. It was founded in 1986 by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed. Their main offices are located in Noida, Uttar Pradesh. The se ...
, Singh commented:
"After growing up in the superficial '90s, I was struck by the resurgence of radicalism among the youth of India. This film is really an ode to the spirit of revolution, inspired by the brave and reckless defiance of my own peers and contemporaries."
Highlighting a departure from the traditional tropes of Bollywood storytelling, in an interview with
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
Singh observed:
"Bollywood entertains millions of people, but for me, personally, I couldn't really relate to the dreams and ideas in it. It's really based on escapism. And the fact of the matter is, we are living in turbulent times, and I think there's an audience in India, and internationally as well, that wants to see the more realistic aspects of what's happening in the country rather than the version of what we would like to believe."
The story of ''M Cream'' follows the exploits of four friends in search of a magical drug. Through this journey, the film explores various socio-political issues from a youth perspective. A cast of theatre and film actors including
Tom Alter Thomas Beach Alter (22 June 1950 – 29 September 2017) was an Indian actor. He was best known for his works in Hindi cinema, and Indian theatre. In 2008, he was awarded the Padma Shri by the Government of India. Early life Born in Mussoorie ...
,
Ira Dubey Ira Dubey is an Indian actress who has appeared on TV, in theatre and in Bollywood films. __TOC__ Biography Dubey was born in Delhi, India, to former senior vice-president of corporate communications in the Tata Group, Ravi Dubey and Lillete ...
,
Imaad Shah Imaaduddin Shah (also credited as Imaad Shah; born 20 September 1986) is an Indian actor and musician. He is the son of actors Naseeruddin Shah and Ratna Pathak Shah. Early life Imaad was born to actors Naseeruddin Shah and Ratna Pathak on 20 ...
, Auritra Ghosh and
Barry John Barry John (born 6 January 1945) is a former Welsh rugby union fly-half who played, during the amateur era of the sport, in the 1960s, and early 1970s. John began his rugby career as a schoolboy playing for his local team Cefneithin RFC befor ...
joined the project. The film was produced by Agniputra Films, a multi-media production house based in New Delhi, India. Hong Kong based sales agent All Rights Entertainment came on board to represent the project internationally.


Filming

''M Cream'' was shot on location in
New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament House ...
and
Himachal Pradesh Himachal Pradesh (; ; "Snow-laden Mountain Province") is a state in the northern part of India. Situated in the Western Himalayas, it is one of the thirteen mountain states and is characterized by an extreme landscape featuring several peaks ...
. Most notably the filming took place in and around the
Kullu Kullu is a municipal council town that serves as the administrative headquarters of the Kullu district of the Indian state of Himachal Pradesh. It is located on the banks of the Beas River in the Kullu Valley about north of the airport at Bh ...
and Manali in Kullu district of Himachal Pradesh including popular backpacking locales such as
Kasol Kasol is a hamlet in the Kullu district of the Indian state of Himachal Pradesh. It is situated in Parvati Valley, on the banks of the Parvati River, Between Bhuntar and Manikaran, it is located from Bhuntar and from Kullu town, the distric ...
and Malana.


Soundtrack

The score for ''M Cream'' was composed by Studio Fuzz, consisting of Srijan Mahajan, Arsh Sharma and Nikhil Malik. It features Indian classical singer Shubha Mudgal, Brazilian pop star Lili Rocha and French folk-rock group Moriarty.


Reception

''M Cream'' premiered at the
Rhode Island International Film Festival Flickers' Rhode Island International Film Festival (RIIFF) takes place every year in Providence and Newport, Rhode Island as well as satellite locations throughout the state. History Started in 1997, the Festival is produced by Flickers, the ...
in 2014 where it received the 'Best Feature Film' award. The film traveled to several international festivals. Most notably, the film has been screened at
Cork Film Festival The Cork International Film Festival, also known as the Cork Film Festival (), is a film festival held annually in Cork City, Ireland. It was established in 1956 as part of An Tóstal An Tóstal (, meaning "The Gathering") was the name for a serie ...
, WorldFest-Houston International Film FestivalWorldFest-Houston International Film Festival
/ref> Internationales Filmfest Braunschweig Indie Spirit Film Festival, FilmColumbia Festival,
London Indian Film Festival London Indian Film Festival is a film festival established in 2010 to showcase Indian independent film.
New York Indian Film Festival The New York Indian Film Festival (NYIFF) is an annual film festival that takes place in New York City, and screens films relating to India, the Indian Diaspora, and the work of Indian filmmakers. The festival began in November 2001 and was foun ...
, Chicago South Asian Film Festival, Seattle South Asian Film Festival,
Arizona International Film Festival The Arizona International Film Festival is the oldest and longest running independent film festival in Arizona. Taking place yearly, film programs include a mix of shorts, children's films, feature-length films, documentaries and animation films. ...
, Oakland International Film Festival and
Boston International Film Festival The Boston International Film Festival is a film festival in the United States held in Boston, Massachusetts which showcases over 90 films annually. Established in 2003 by film producer Patrick Jerome, the festival features independent films from ...
. Laurence Kardish, curator emeritus of MOMA, commented:
"A refreshing, vivid and occasionally delirious road trip of a film into
Dharamshala Dharamshala (; also spelled Dharamsala) is the winter capital of Himachal Pradesh, India. It serves as administrative headquarters of the Kangra district after being relocated from Kangra, a city located away from Dharamshala, in 1855. The ...
, and beyond into the snowy mountains and canopied forests of Himachal Pradesh where four young and attractive millennials from New Delhi hope their treasure hunt for a fabled stimulant will end blissfully. Directed with verve and panache by NYU graduate Agneya Singh, M Cream, is not only a wildly promising debut feature film, but an eye-popping, propulsive and energetic hybrid of American independent and Bollywood filmmaking."
The film was released in India by
PVR Pictures PVR Pictures is the film production and distribution arm of PVR Group, which also owns PVR Cinemas, one of the largest multiplex companies in India. History The company has its origin is Priya Cinema in Vasant Vihar in South Delhi, which was b ...
on 22 July 2016. Rohit Vats of ''
Hindustan Times ''Hindustan Times'' is an Indian English-language daily newspaper based in Delhi. It is the flagship publication of HT Media, an entity controlled by the KK Birla family, and is owned by Shobhana Bhartia. It was founded by Sunder Singh Lyall ...
'' commented, "M Cream is a raw voice of an energetic director." Mohar Basu of ''
Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English language, English-language daily newspaper and digital news media owned and managed by The Times Group. It is the List of newspapers in India by circulation, t ...
'' observed, "M Cream is incomprehensible in parts, poignant in others but it is mostly a pointless movie. Though brimming with raw energy, the narrative lacks vision to use it right."


Awards

;Wins * Grand Prize for Best Feature Film,
Rhode Island International Film Festival Flickers' Rhode Island International Film Festival (RIIFF) takes place every year in Providence and Newport, Rhode Island as well as satellite locations throughout the state. History Started in 1997, the Festival is produced by Flickers, the ...
* Best Foreign Feature, Indie Spirit Film Festival * Platinum REMI, WorldFest-Houston International Film Festival * Yellow Rose, Jaipur International Film Festival * Honorable Mention,
New Jersey Film Festival The New Jersey Film Festival is New Jersey's largest continuing public film series devoted to "experimental, offbeat and influential cinema". It is held in New Brunswick, New Jersey. It was started in 1981 and is hosted by Albert Gabriel Nigrin. Th ...
;Nominations * Audience Award,
London Indian Film Festival London Indian Film Festival is a film festival established in 2010 to showcase Indian independent film. * Best Feature Film, Seattle South Asian Film Festival * Best Feature Film, River to River. Florence Indian Film Festival * Best Feature Film,
Delhi International Film Festival Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...
* Best Actress, Madrid International Film Festival ;Accolades * One of the Top 10 Indie Movies of 2014 by Pepsi MTV Indies Pepsi MTV Indies
/ref> * One of the "must-see movies" at
San Antonio Film Festival The SAFILM – San Antonio Film Festival was founded in 1994 by Adam Rocha as a video festival, which sported a logo of a naughty-looking angel. It was later renamed the San Antonio Underground Film Festival and then finally the SAFILM – San An ...
by '' San Antonio Express-News''


Political and social issues

Focusing on a realistic appraisal of society and polity, ''M Cream'' touches upon several taboo subjects that are indicative of contemporary forms of rebellion. Most notably, the film has portrayed the widespread use of drugs among the youth. Speaking to ''
India Today ''India Today'' is a weekly Indian English-language news magazine published by Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' launched a new onl ...
'', Singh commented:
"Hash is hugely popular among the youth and on campuses. It's a counter-cultural movement sweeping our country where the youth is pushing the limits of society and rebelling against social, economic and political uncertainties."
''M Cream'' provides a socio-political commentary on modern India with an emphasis on understanding the role of rebellion in the ongoing struggle to affect change. In an interview with
Indo-Asian News Service Indo-Asian News Service or IANS is a private Indian news agency. It was founded in 1986 by Indian American publisher Gopal Raju as the "India Abroad News Service" and later renamed. Their main offices are located in Noida, Uttar Pradesh. The se ...
, Singh further stated:
"I think that we need to bring cinema back into the socio-political sphere and wield it once again as a weapon of the revolution. M Cream is our very own protest against the rising tide of conformity."


References


External links

* * * {{rotten-tomatoes, m_cream 2010s Hindi-language films English-language Indian films Indian independent films 2010s adventure films 2014 films Films shot in Himachal Pradesh Films set in Himachal Pradesh Films shot in Manali, Himachal Pradesh